The Annual function of CMA gives awards to the best entrepreneurs in Canadian marketing. The best one is chosen among the top marketing campaigns and marketers of the year. The previous year, they celebrated with the theme Boundless: The Future of Creativity.

These awards offer admiration for the upgrading marketing structure and the feeling of appreciation for the new things coming shortly. The categories in which the CMA presents awards are;

1) Best integrated marketing campaign.
2) Best digital marketing campaign.
3) Best social media campaign.
4) Best content marketing strategy.
5) Best mobile marketing campaign.
6) Best search marketing campaign.
7) Best email marketing campaign.

Best integrated marketing campaign

You must evolve your message and present it on several marketing platforms if you want to create a longer-lasting effect. An integrated marketing strategy that is focused on a main theme across all media is critical. That is why having cohesive messaging across all platforms is very essential.

Integrated marketing campaigns allow different marketing campaigns to work together to convey a message. This message helps the customer to properly identify the product or brand that is being promoted. According to David Pickton and Dr Amanda Broderick, Authors of Integrated Marketing Communications, there are 4 Cs of integrated marketing which are as follows;

4 Cs of integrated marketing

1) Coherence is the key.
2) Remain consistent.
3) The importance of continuity.
4) Have a complementary marketing strategy.

Best digital marketing campaign

Digital marketing is an effective way to reach and engage your target audience. There are several different tactics and strategies to choose from. That is why it is very challenging to know where to start. Digital marketing is helping several entrepreneurs to become successful.

There are 5 stages of digital marketing. First set up and lay down your digital marketing strategy. Implement and improve your marketing strategy. Convert and expand your strategy. Understand the desires of your clients. Re-plan your strategy and research if it’s important.

Steps to help your digital marketing campaign

1) Define your goal.
2)Identify your target audience.
3) Create a content strategy.
4) Utilize SEO.
5) Invest in paid advertising.
6) Leverage social media.
7) Track and analyze data.
8) Collaborate with a digital marketing agency or a consultant.
9) Personalize your marketing efforts.
10) Continuously optimize and adapt.

Best social media campaign

A social media marketing strategy is a conclusion of everything you want to do and hope to achieve on social media. It leads your actions and lets you determine whether you are succeeding or failing. The more distinct your plan is, the more effective it will be.

Keep it focused. Do not make it so towering and broad that it seems unattainable or impossible to measure. Popularity metrics such as number of likes and followers can be easily tracked, but proving their true value is difficult. That is why you should focus on things like engagement, click-through, and conversion rates.

Steps to plan the best social media campaigns

1) Understand your target audience.
2) Do a competitive analysis to set yourself apart.
3) Analyze campaign performance.
4) Brainstorm social campaign themes.
5) Build your creative content.
6) See your position against your competitors.
7) Determine success.
8) Give it a long-lasting effort.

Best content marketing strategy

Content marketing is the presentation of written and visual material online to attract more people to your business. Content marketing is not the presentation of a small piece of content that offers very little value. The main focus of a content marketer is to produce attractive material to target more audiences while they browse the content.

It is considered that content marketing achieves three times more success than outbound marketing and the average expenditure is 62 percent less. Your reach and chances of being discovered by new audiences are increased by content marketing.

Best mobile marketing campaign

We can define mobile marketing strategies as the techniques, methods, or strategies to attract audiences through mobile devices- smartphones, tablets, etc. The primary goal of mobile marketing is to reach new mobile phone users and increase engagement with existing customers via your brand’s mobile experience.

This technique often includes targeting audiences according to their in-app behaviors more than their demographics( although demographic data can still make targeting more precise). It also includes presenting simple and convenient buying experiences.

Best search marketing campaign

Search marketing is divided into two parts digital marketing. Search engine optimization (SEO) and search engine marketing (SEM). Some people may confuse search marketing with search engine marketing. These two terms are completely different and distinct.

Search marketing is the method of using search engines such as Google, Bing, and Yahoo to attract visitors to your website or generate leads. Your business should appear in search results when someone types a search query related to your industry.

Best email marketing campaign

Email marketing is one of the most effective ways to stay in touch with your customers. It can help you increase leads, develop brand awareness, and sell your products. As a business, you cannot ignore the importance of emails. There are over 4 billion email users in the world which is more than half of the world’s population.

Email marketing is a marketing strategy surrounding sending emails to current and potential customers to increase brand awareness, drive engagement, nurture leads, or make a sale.

Conclusion

A winning marketing plan can help you meet or surpass your sales objectives. It can turn prospects who otherwise would not buy your products or services into loyal customers. But when you’re growing a business, this ever-changing digital landscape can quickly become an overwhelming one.